You already know that keyword research is necessary to ensure that you're writing about topics that people are looking for. But, on each page, how many SEO keywords should you use? Here are five suggestions to help you choose the best keywords for each page of your website.
01. Assign Keywords to Pages Not Sites
Focus on assigning keywords to a specific page when determining how many keywords to use. There is no maximum or minimum number of keywords that are appropriate for the entire site. Instead, make sure that each page on your site focuses on a distinct topic and that you have a firm grasp on any keywords you're aiming for on that page.
02. Should I Repeat Keywords Across All Pages?
On each page, you should not use the same keywords. Each page should be targeted with its own set of keywords. The search engine will rank your pages as competitors if you use the same keywords on each page. It's best not to use the same keyword on multiple pages.
"Keyword cannibalization" is a concept that can harm your SEO and ranking efforts.
According to Yoast, If you optimize posts or articles for similar search queries, their chances of ranking are reduced. Google is unable to determine which article should be ranked first for a given query in this case.
Keeping track of which keywords you're targeting on each page of your site is an easy way to avoid keyword cannibalism. This is done in an Excel spreadsheet. In column A, I list the URL, and in column B, I list the keywords that go with it. So that I don't write another article on the same topic or use those keywords in other blog posts, I'll know which keywords I've already focused on.
03. Concentrate on keywords with a high search volume and low competition.
Choose keywords with a high search volume and low competition when assigning keywords to pages and optimizing for them.
So, what exactly does a high search volume imply? It should, after all, be a metric that is unique to you, your keywords, and your industry. It could be anywhere from 15,000 to 50 searches per month. Use the search volumes as a metric for comparison, and don't get too caught up in the numbers. The tools used to collect those numbers aren't ideal. As a result, instead of comparing your keywords to one another, use the metrics. Even if the tool shows that a word has any search volume, it may still be worth focusing on for you.
You can also use the keyword difficulty or competition metric to help you choose which keywords to target. The most competitive terms are frequently those with the highest search volumes. As a result, they are the most difficult to rank well with. Find a good balance of terms that people search for but for which there isn't a lot of competition.
04. Select a primary keyword.
One primary keyword should be targeted for each page. On one page, it's fine to try to target three or even five keywords, but choose one to be the primary.
Any secondary keywords can aid in the development of your content. By placing the secondary keyword in a subheading and then in the paragraphs directly below it, you can use them to create sections in your content. The rest of the article, on the other hand, would be written with the primary keyword in mind.
05. You'll rank for more keywords than you intended.
Each page will eventually rank for a lot more keywords than the one primary keyword you chose for it. However, this keeps your page focused on a single topic.
In most cases, the keyword you concentrate on is a broad term. It's possible it's something along the lines of Google Analytics events, which is a broad term. Concentrating on that one term will help you rank for that broad term and hundreds, if not thousands, of related long-tail terms. These are more in-depth and lengthy inquiries. Long-tail terms include things like "how and where to add event tracking to Google Analytics," "how to track toggle people to click with Google Analytics," and "how to set up Google Analytics event tracking."
A single long-tail term has a lower search volume than a broad term, but long-tail terms are much more common. So, instead of focusing on a broad term, you end up relying on long-tail terms to generate traffic.
As a result, you don't have to be concerned about selecting only one keyword for your page. It simply determines your focus and provides you with a clear path to follow. If you don't target every variation, you won't be missing out. When you write a high-quality article with a specific focus, those variations will appear naturally.
Don’t Worry About Tracking the Rank.
Shouldn't get too caught up in trying to keep track of each keyword's place. Simply use the keyword as a guide when creating content to ensure you're focusing on topics that people are interested in.
It's exciting to see if the keyword you targeted ranks on the first page, but tracking it isn't very useful. Place and personalization could have a big impact on search engine rankings.
Rather than obsessing over keyword rankings, keep an eye on the amount of traffic your content receives. This information is available in Google Analytics under Behavior. If your content is getting views, people are spending time on the page, and conversions are being generated, you know the topic is popular with your audience, and you should create more of it.
